UX/UI Designer
& Visual Storyteller
creating with empathy
Hello, I’m Sara Yoko!
I believe the best designs don’t just look good — they feel good. I combine my love for art and design with a deep sense of empathy to create thoughtful, intuitive design solutions.
-
From urban planner to UX/UI designer, I bring a unique blend of experience working with complex data and technical info, and passion for visual storytelling, to create clear, engaging, and user-centered experiences.
-
I’ve collaborated on over 50 client projects spanning urban planning and technology solutions. I have a passion for communicating complex, technical information in meaningful and engaging ways that resonate with different audiences.
-
Figma, Webflow, Adobe Creative Suite, Miro, Jira, Confluence, Webflow HTML/CSS, ArcGIS Enterprise, and more!
Visual Storytelling, User Research, Graphic Design, Data-Driven Design, Data Visualization, IoT Design, Design Strategy, and more!
Design Projects
-
HNTB Projects Portfolio
2025 Projects: UX/UI research & design, visual design, branding, and more!
-
Focal App
2024 Financial Literacy Project
-
Ford Experience Architect (XA) Designer
2023 Internship Projects
-
My Five Key AI Principles for UX Designers
2024 Medium Article
-
Amble App
2022 Pedestrian Navigation Project
-
DART Transit Optimization Study
2022 Visual Transit Report