UX/UI Designer
& Visual Storyteller
Leading with empathy
Hello, I’m Sara Yoko!
🎨I’m a senior designer who turns complex, problems into clear, meaningful experiences, using visual storytelling to make ideas click and empathy to make them matter. I am a designer grounded in understanding user needs and shaped by strategy so that solutions are designed with users in mind and move the business forward.
✨I champion the value of UX research and design, and my team’s growth is proof that when people see the impact of human-centered design, they invest in it.
👋🏼Let’s chat about the future of UX and how we can make an impact together!
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Senior designer leading robust UX efforts by applying in-depth methodologies like interviews, usability testing, and journey mapping to uncover user needs and inform innovative design decisions.
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Collaborated with over 50 transit agencies across the country, and collaborate daily with software developers, engineers, data analysts, community engagement experts, and executive leaders to deliver innovative digital solutions.
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Figma, Adobe Creative Suite, Miro, Jira, Confluence, HTML/CSS, ArcGIS Enterprise, and more!
Visual Storytelling, User Research, UX Design, Graphic Design, AI-assisted design and research with Claude, Data-Driven Design, Data Visualization, Design Strategy, and more!
Design Projects
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HNTB Projects Portfolio
2025 Projects: UX/UI research & design, visual design, branding, and more!
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Focal App
2024 Financial Literacy Project
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Ford Experience Architect (XA) Designer
2023 Internship Projects
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My Five Key AI Principles for UX Designers
2024 Medium Article
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Amble App
2022 Pedestrian Navigation Project
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DART Transit Optimization Study
2022 Visual Transit Report